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FC Twente total branding – Elroy Klee
Elroy Klee Elroy Klee

FC TWENTE TOTAL BRANDING

In 2005 FC Twente was celebrating their 40 years of professional soccer. The year before we worked hard on the rebranding of the soccer logo of one of the biggest Dutch soccer clubs in history. In fact, Dutch soccer was introduced in the city of Enschede in 1885. The place where FC Twentes ground lays.
Different designs were made and discussed with the different FC Twente firms. In the 2005 the logo and all other related FC Twente products where redesigned. This goes from soccer kits, merchandising and also routing and branding of the whole FC Twente stadium.

The brand strategy we developed for the club had not only a focus on the supporters, business people and others but also on all the employees, players and staff. The brand was embraced quickly. The growth of the brand love was enormous which results in a huge increase of merchandise sales.