Grolsch IPA

GROLSCH FRESH CRISPY IPA This is the first full IPA Grolsch Premium Pilsner brewed. The IPA is made of Aloha hop and citrus and has a fresh crispy taste . To stand out in the growing IPA market and to attract the right audience we used an almost fluor orange as the main colour for… Read More


JPK Identity and keyvisuals for the one man army. Jan Pieter Kroezen aka JPK works in the field of innovative solutions and creative concepts. Read More

Impossible Fields

IMPOSSIBLE FIELDS Impossible Fields: A surreal world was created to dramatize the athletes way to the top. Inspired by the Dutch artist Escher combined with the electric nightscapes neon streets of Shanghai. Modern art meets modern urban landscape. Photography Maurice van der Meijs Model: Rodney Concept Jeena van der Heul Retouche Martin van Zwol 3D… Read More

Remko the Healthy Chef

Remko the Healthy Chef Fruit & Veggies are the New Candies Concept: Elroy Klee & Niki Kits-Polman Photography and Styling: Niki Kits-Polman 3D illustration and Post Production: Elroy Klee Model @remko_the_healthy_chef Read More

Kimono Koto

KIMONO KŌTO COLLECTION This inspiring, new collection is comprised of 3 different handmade samurai-style hooded Kimono coats. Each boasting its own unique and individual details. It’s traditional Japanese clothing reinterpreted with modern appeal. Concept: Jeena van der Heul Fashion designer: Mirjam Manusama Styling: Mirjam Manusama Mua: Milena Prieto Art Directors: Elroy Klee, Jeena van der… Read More

Grolsch Kick Off event

GROLSCH KICK OFF EVENT A short animation for Royal Grolsch beer for there yearly Kick Off event. Read More

Filling Pieces

FILLING PIECES A serie of key visuals for Filling Pieces and Confetti Jeans. Read More


STORK 150 JAAR For STORK, a company in machinery, which exists 150 jaar I made a 30 mtr. tall wall. The wall has two separate illustrations which are combined to one. Read More

Voort TVC

VOORT TV COMMERCIALS For Voort I made several animations. Commissioned by Fitzroy Amsterdam. Client : Voort. Agency : Fitzroy Art Director : Jeena van der Heul, Elroy Klee Photography : Maurice van der Meijs 3D/CGI : Elroy Klee. Animation : Timothy Wagenar. Styling : Rianne Boon Read More

Fresh Apple

FRESH APPLE Fresh Apple is a digital design studio. The digital athletes, as they call themself, are treated with some digital and graphic candy. I made different key visuals as well as their sport clothing. Read More