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3D – Elroy Klee https://elroy.afsd.nl Concept, Brand Design & Packaging Wed, 01 Apr 2020 11:13:42 +0000 en-US hourly 1 https://elroy.afsd.nl/wp-content/uploads/2015/08/cropped-klee-32x32.jpg 3D – Elroy Klee https://elroy.afsd.nl 32 32 Grolsch IPA https://elroy.afsd.nl/portfolio/grolsch-ipa/ Sun, 29 Mar 2020 19:23:15 +0000 https://elroyklee.com/?post_type=portfolio&p=2869 Deprecated: preg_split(): Passing null to parameter #2 ($subject) of type string is deprecated in /usr/www/users/elroy/staging/wp-includes/formatting.php on line 3414
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GROLSCH FRESH CRISPY IPA

This is the first full IPA Grolsch Premium Pilsner brewed. The IPA is made of Aloha hop and citrus and has a fresh crispy taste . To stand out in the growing IPA market and to attract the right audience we used an almost fluor orange as the main colour for the packaging. The graphics of the packaging have a slightly different approach as the rest of the Grolsch packaging family. What remains are the use of the brand mark device and heritage symbol. Cheers!

Concept and art direction: Elroy Klee      Photography: Jeroen Nieuwhuis

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JPK

Identity and keyvisuals for the one man army. Jan Pieter Kroezen aka JPK works in the field of innovative solutions and creative concepts.

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IMPOSSIBLE FIELDS

Impossible Fields: A surreal world was created to dramatize the athletes way to the top.
Inspired by the Dutch artist Escher combined with the electric nightscapes
neon streets of Shanghai. Modern art meets modern urban landscape.

Photography Maurice van der Meijs
Model: Rodney
Concept Jeena van der Heul
Retouche Martin van Zwol
3D & Art direction Elroy Klee

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Remko the Healthy Chef

Fruit & Veggies are the New Candies

Concept: Elroy Klee & Niki Kits-Polman
Photography and Styling: Niki Kits-Polman
3D illustration and Post Production: Elroy Klee
Model @remko_the_healthy_chef

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KIMONO KŌTO COLLECTION

This inspiring, new collection is comprised of 3 different handmade samurai-style hooded Kimono coats.
Each boasting its own unique and individual details.
It’s traditional Japanese clothing reinterpreted with modern appeal.

Concept: Jeena van der Heul
Fashion designer: Mirjam Manusama
Styling: Mirjam Manusama
Mua: Milena Prieto
Art Directors: Elroy Klee, Jeena van der Heul
2D & 3D motion : Elroy Klee, The Oddone, Timo Roesink
Director: Jeena van der Heul, Blanksmablanksma
Photography: Blanksmablanksma
SFX and music: Soundsright
Models: Darcy Jonathans and Chuy Nguyen

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GROLSCH KICK OFF EVENT

A short animation for Royal Grolsch beer for there yearly Kick Off event.

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FILLING PIECES

A serie of key visuals for Filling Pieces and Confetti Jeans.

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STORK 150 JAAR

For STORK, a company in machinery, which exists 150 jaar I made a 30 mtr. tall wall. The wall has two separate illustrations which are combined to one.

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VOORT TV COMMERCIALS

For Voort I made several animations. Commissioned by Fitzroy Amsterdam.
Client : Voort. Agency : Fitzroy
Art Director : Jeena van der Heul, Elroy Klee Photography : Maurice van der Meijs
3D/CGI : Elroy Klee. Animation : Timothy Wagenar. Styling : Rianne Boon

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FRESH APPLE

Fresh Apple is a digital design studio. The digital athletes, as they call themself, are treated with some digital and graphic candy.
I made different key visuals as well as their sport clothing.

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