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Campaign – Elroy Klee https://elroy.afsd.nl Concept, Brand Design & Packaging Thu, 12 Nov 2020 18:48:13 +0000 en-US hourly 1 https://elroy.afsd.nl/wp-content/uploads/2015/08/cropped-klee-32x32.jpg Campaign – Elroy Klee https://elroy.afsd.nl 32 32 Goud in Twente https://elroy.afsd.nl/portfolio/goud-in-twente/ Sun, 20 Sep 2020 08:17:07 +0000 https://elroyklee.com/?post_type=portfolio&p=2918 Deprecated: preg_split(): Passing null to parameter #2 ($subject) of type string is deprecated in /usr/www/users/elroy/staging/wp-includes/formatting.php on line 3414
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GOUD IN TWENTE

Samen Met Handstand Consultancy creëerde we een campagne voor creatieve broedplaatsen in Twente. Er is namelijk serieus geld beschikbaar om deze broedplaatsen te ondersteunen. Of het nou gaat om een workshopspace, maakplaats, kunstenaarshol of creatieve ondernemershub. De subsidie heeft als doel om deze broedplaatsen duurzamer te maken.

Creatieve ideeën en ondernemende geesten zijn er genoeg in Twente: ze zijn goud waard. Daarom de ‘Goud in Twente’-campagne. Omdat het goud hier voor het oprapen ligt en omdat de regio het goud hier wil houden.

Concept & Art: Handstand Consultancy x Elroy Klee

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GROLSCH FRESH CRISPY IPA

This is the first full IPA Grolsch Premium Pilsner brewed. The IPA is made of Aloha hop and citrus and has a fresh crispy taste . To stand out in the growing IPA market and to attract the right audience we used an almost fluor orange as the main colour for the packaging. The graphics of the packaging have a slightly different approach as the rest of the Grolsch packaging family. What remains are the use of the brand mark device and heritage symbol. Cheers!

Concept and art direction: Elroy Klee      Photography: Jeroen Nieuwhuis

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Grolsch keyvisuals

Royal Grolsch asked me to created a serie of illustrations were the brand Grolsch is combined with movies.
The developed keyvisuals contain typical elements like neon and film cans integrated in the typical Grolsch ‘Beugel’ bottle.

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Mindplay, bricks on me

Concept & Art direction: Elroy Klee, Photography: Niki Kits-Polman & Ebo Fraterman, Models Hazel Vijfhoven, Jaleesa Koelen, Marie Korf  Make-up: Esther Knobben, Assistant: Augiaz Pattipeilohy

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Joop! limited edition fragrance

Black King and Red King are two new limited editions of the popular Joop! Homme fragrance.
Joop! Homme is part of COTY.  COTY, is an American beauty products manufacturer based in New York founded in Paris, France, by François Coty in 1904. Its main products are fragrances, color cosmetics and skin and body care products.

COTY asked Elroy Klee and Jeroen Nieuwhuis to create their international campaign for new limited editon fragrances based on the Kings and Queens concept. The campaign is launched worldwide.

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400 YEARS OF CHARACTER

The years 2015 marks the 400th year for beer brand Grolsch. 1615 – 2015 needed to be celebrated. With my long time partnership with Grolsch I was asked to design numerous of packaging designs.

Together with Grolsch we honored the people who’s personality definitely where important for the brand.
Theo de Groen, Peter Kuijper and Gerard Brummer all got an important place on the packaging. Together with Grolsch rich design history, all jubileum packagings got their well deserved designs.

Concept, design and art direction: Elroy Klee    Photo: Jeroen Nieuwhuis

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